Google+’s In-Game Transaction Commission: 25 Percent Below Facebook’s
Google updated its Google+ social network in a pretty big way on Thursday–by adding games. Google is rolling out popular games on users' Google+ streams, including Angry Birds, Zombie Lane, and Edgeworld.
This is a hulky measure for Google+, because mixer networks and gaming seem to die down hand-in-hand (just get a load at Facebook and Farmville). It's also a big abuse in Google+'s rivalry with Facebook, because Facebook has long been the social network of alternative in gaming (over again…reckon at Farmville).
Withal, Google is taking information technology one step further–it's announced that it bequeath live charging friendly game (such as Farmville) developers only a 5 pct commission along in-game proceedings. Facebook, on the other hand, charges a whopping 30 percent commission–a vast cut of net profit that has been a bone of contention for developers for quite some clock time.
Zynga, the developer of Farmville and Mafia Wars, has even been reported to cause dabbled in creating its own social gaming site, in order to escape Facebook's 30 percent cut. Ultimately rumors were just rumors, and Zynga has stuck away Facebook–but with Google's recently social network making waves, who knows what'll happen.
Price Drop Temporary?
Considerably, the current commission of 5 percent is just promotional–at least, that's what Google+ games intersection manager Punit Soni told VentureBeat. Still, that's close to pretty aggressive pricing, flatbottom for a publicity. Google doesn't yet know when the promotion will end operating theatre what it will charge developers on a regular basis.
Google is currently working with 10 game developers that have launched 16 games on Google+. Currently, there are no in-game ads (but don't wait that to final stage), and Google's Soni says that Google is going to be "very aggressive about qualification users happy."
Meanwhile, game developers see Google's promotional rate as a plus–but not a "game-changer." Funzio's Indigotin Dharni told VentureBeat Th that other factors are more valuable, including monetization, user numbers, and retention charge per unit.
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Source: https://www.pcworld.com/article/481820/google_s_in_game_transaction_commission_25_percent_below_facebooks.html
Posted by: whitemintough.blogspot.com
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